Hollywood celebrity Angelina Jolie, the ex-spokesperson for St. John, allegedly “overshadowed” the brand, resulting in the company signing up British model Karen Elson as its new face.
St. John chief executive Glenn McMahon told WWD she “overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
“We needed to show a modern point of view of St. John. We are evolving the brand,” McMahon said in another statement.
St. John this week launched a new spring 2010 print advertising campaign featuring Elson, 30, a redhead who is married to White Stripes singer Jack White.
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